Best Trained Sales Staff in the Nation
GoBob Pipe & Steel is committed to providing products that will make it easier for you to use low stress cattle management principals as you endeavor to add profits to your bottom line.
We realize that this is just a small part of Stockmanship but to provide a better understanding of your needs, the entire sales staff at GoBob is undergoing continuing education so that we can be better equipped to meet your needs.
Bob Studebaker
General Manager
Managing Member – GoBob Board of Directors
Kerston Richardson
Executive Assistant
Angela Whiteneck
Finance / Office Manager
Member – GoBob Board of Directors
GoBob Honor Roll – Inductee 2023
Jo Long
Marketing Director
Member – GoBob Board of Directors
GoBob Honor Roll – Inductee 2025
Ronda Reed
Administrative Assistant
Darrellyn Joslin
Receptionist
Shannon Goad
Outpost Manager
Terri Lauderdale
Materials Planner & Buyer
Scott Kennedy
Sales Manager
Paul Rose
Customer Service – Sales
Stacy Whinery
Customer Service – Sales
Jody Whiteneck
Sales / Operations
Kevin Ward
Operations Manager
Stephen Hobbs
Yard Manager
Josh VanDeventer
Loading Manager
Clinton Jones
Yard Hand
Stacy Jones
Yard Hand
Issac Cearley
Yard Hand
Jesse Markcum
Driver
Chad Byassee
Driver
Van & Angela Foster
GoBob Rep-SE Division
GoBob is committed to promoting low stress cattle management.
All the sales personnel and yours truly are in the process of becoming Animal Care Handling certified through Dr. Tom Noffsinger’s training, offered by the Beef Cattle Institute and certified in Beef Quality Assurance through the Oklahoma State University Extension Service.
Therefore GoBob is committed to developing equipment that will facilitate low stress cattle managment. If you think low stress cattle management is all about being nice to animals, you are wrong. It is all about economics and increasing your profits.
How does low stress handling do that?
- Improved feed intake. They eat more.
- Detection of disease. Cattle under stress will disguise their illness.
- Reduce lameness cases.
- Improved product quality and food safety.
- Less carcass loss through bruising and injury.
- Less use of and much better response to vaccines and antibiotics.
- Last but not least, it is much safer for you and your handlers, takes less time and they are much easier to handle.

